A focused, written audit of how your brand reads to the people you're trying to reach — visually, in voice, and in market positioning. Useful before launch (sanity-check the system before it goes live) and after (figure out why a brand isn't pulling its weight).
Every brand audit covers these areas. Each one becomes a section in the written report, with observations, supporting examples, and specific recommendations.
Logo and mark, typography (display + body, hierarchy, legibility), color system (palette, contrast, accessibility), imagery and photography style, iconography, and overall use of space. Are these working together, or fighting each other?
How you sound in writing across every surface — headlines, body copy, microcopy, emails, error states. Is there a consistent personality? Does it match who you say you are? Where does it slip into stock-phrase corporate-speak?
In one sentence, who you serve and what you do better than the alternatives. We test whether that's actually clear from the brand's surfaces, or whether visitors have to piece it together. Murky positioning is the most common brand failure mode.
Website, email signatures, social profiles, business cards, invoices, proposals, anywhere your brand shows up. Are visitors getting the same brand across every touchpoint, or different versions depending on where they meet you?
Whether the brand is actually speaking to a specific person — with their concerns, vocabulary, and aesthetic — or trying to please everyone (which usually means it resonates with no one). Includes specific copy and design suggestions to tighten the fit.
A side-by-side look at three to five direct competitors: where you stand out, where you blend in, and where the meaningful openings are. We won't tell you to be different for the sake of it — only where it matters strategically.
You have the brand drafted but haven't gone live yet. We pressure-test the system before it's expensive to change.
The brand is out in the world but something's off — conversions soft, no recognition, people not getting it. We figure out why.
A detailed report (20+ pages, typically) covering all six lenses with observations, annotated examples from your actual surfaces, and the reasoning behind every recommendation. Plain language — no jargon you have to translate.
Every finding sorted by impact and effort, so you know exactly where to start. The point isn't to list every flaw — it's to tell you which two or three changes would move the most for the least.
We sit down (or video call) and walk you through the report together. That's where the back-and-forth happens, where the nuance lives, and where you ask the questions a document can't answer.
If you want to act on the recommendations, we can carry the work forward — visual refresh, copy rewrites, or a small brand-kit document. No pressure either way; the audit stands on its own.
Send us a link to your existing site (or your draft, if pre-launch). A sentence or two about what's bothering you helps. We'll tell you honestly whether an audit is the right next move — or whether you'd be better off just fixing one specific thing first.