Sheet 16 · Service 06 · Brand analysis
Does your brand actually land the way you think it does? Let's find out.
A focused, written audit of how your brand reads to the people you're trying to reach — visually, in voice, and in market positioning. Useful before launch (sanity-check the system before it goes live) and after (figure out why a brand isn't pulling its weight).
A The six lenses we look through
Each becomes a section of the written report
- 01
Visual system
Mark, type, colour, imagery, space. Working together, or fighting?
- 02
Voice & tone
Headlines to error states. One personality, or stock corporate-speak?
- 03
Positioning & promise
Who you serve and why you, in one sentence. Clear, or pieced together?
- 04
Cross-surface consistency
Site, email, social, cards, invoices. The same brand everywhere?
- 05
Audience clarity
Speaking to a specific person, or trying to please everyone?
- 06
Competitive differentiation
Three to five competitors side by side: where you stand out, where you blend in.
B Pre-launch or post-launch: the audit shifts
Pre-launch
Pressure-test the system before it’s expensive to change.
- Sanity-check visuals, voice and positioning.
- Catch contradictions while they’re cheap.
- Pre-flight against the market it’s entering.
Post-launch
Something’s off: soft conversions, no recognition. We find out why.
- Diagnose drift between intention and execution.
- Find the surfaces dragging the rest down.
- A prioritized fix list, not a rebrand pitch.
C What you actually walk away with
- 07
Written audit
All six lenses, annotated examples from your own surfaces. Typically 20+ pages, plain language.
- 08
Prioritized recommendations
Sorted by impact and effort: the two or three changes that move the most for the least.
- 09
A live walkthrough
In person or on a call: where the nuance lives and the questions a document can’t answer.
- 10
Optional next steps
Visual refresh, copy rewrites or a small brand kit. The audit stands on its own.
D Where this engagement works best
A good fit
- Founders about to launch who want a second pair of eyes.
- Owners who sense the brand isn’t connecting but can’t say where.
- Businesses that grew organically into an unintentional brand.
- Anyone weighing a rebrand who wants to know if they need one.
Probably not a fit
- Logo redesign only: this is strategy first.
- Brands with no surfaces yet: we audit what exists.
- A 100-page corporate brand bible: we keep it practical.
Does it land the way you think it does? Let’s find out.
- DWG
- LL-016
- Title
- Brand Analysis
- Rev
- 9c732bc
- Date
- 2026-10-08
- Scale
- NTS
- Drn / Chk
- Rob