Sheet 11 · Service 01 · Websites
Custom websites built around what your business actually does.
Multi-page or single-page sites for businesses of every size, from independent operators and service providers to established companies. Hand-built, SEO-aware, and designed to look like you — not like a theme.
A What you actually get in a custom website build
Six stages · every site
- 01
Discovery
Workflow-first discovery
Who you serve, what you sell, where leads come from. The sitemap comes from that, not a template.
- 02
Concept
Real concepts before code
Structure, key pages and tone, seen before the build, while changes are cheap.
- 03
Build
Hand-built, semantic markup
No page-builder bloat, no fifteen plugins. Clean HTML and CSS that loads fast and stays maintainable.
- 04
SEO
SEO-friendly from the start
Titles, descriptions, schema, sitemap, robots.txt and a real plan for indexing.
- 05
Forms
Forms and lead capture that work
Wired to email or your CRM, with spam protection and the right confirmation.
- 06
Launch
Launch and handoff
Domain, DNS, hosting and email if you need it. Docs another developer could pick up.
B Where custom websites work best
A good fit
- Businesses that have outgrown a template or Squarespace.
- Service providers who need the site to actually generate leads.
- Owners replacing a site they inherited and can’t update.
- Anyone who doesn’t want to look like every other site in their industry.
- Online stores: e-commerce built into a custom site, or a custom theme for hundreds of products that stays on Shopify.
- Complex corporate sites: many pages, departments and the systems behind them.
Probably not a fit
- A store a standard Shopify theme would serve better at your budget. If that’s the better route for your business, we’ll tell you, every time.
- Deadlines of “this weekend, cheapest possible.”
- Volume content over substance.
A site that looks like you, not like a theme.
- DWG
- LL-011
- Title
- Custom Websites
- Rev
- 4bbf50a
- Date
- 2026-10-10
- Scale
- NTS
- Drn / Chk
- Rob