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Sheet 19 · Brand development · recent work

Names, marks and systems. Drawn before anything is built.

Identity work for real clients, shown with their permission: a club renamed, a mark cleaned up and set in five colourways, a security firm's full system, a company named from six directions.

The Origin FC crest

01 Soccer academy · New Jersey

Origin FC

From the Jersey Howlers to Origin FC: a new name, a crest, and a palette taken from the pitch at night.

Palette

  • Pitch#06090B
  • Crest#0B150E
  • Gold#B48739
  • Signal#52E592
  • Chalk#EEF3EC

What we did

  • Rename
  • Crest
  • Palette
  • Type
  • Site
See the site →
DWG
LL-019.01
Title
Brand · Origin FC
Rev
9c732bc
Date
2026-10-08
Scale
NTS
Drn / Chk
Rob
ProShield lockup in sand, on dark
ProShield lockup, light version, on ink
ProShield mark in sand
ProShield mark in ink
ProShield wordmark in ink

02 Licensed security · NYC & Long Island

ProShield Security

One mark, one wordmark, one lockup, each in sand for dark ground and ink for light. Quiet, like the service.

Palette

  • Sand#C4B9A4
  • Bronze#6D5F45
  • Ink#2B3330
  • Mist#DFE3E2

What we did

  • Mark
  • Wordmark
  • Lockups
  • Logo animation
  • Site v2
DWG
LL-019.02
Title
Brand · ProShield Security
Rev
9c732bc
Date
2026-10-08
Scale
NTS
Drn / Chk
Rob
The ESP mark, colour
Colour
The ESP mark, ink
Ink
The ESP mark, bronze
Bronze
The ESP mark, cream
Cream
The ESP mark, reversed
Reversed
The logo study: where the needle mark earns its place, and where it doesn't
Logo study · the existing mark vectorised and placed
Design tokens and scales for the store theme
Tokens and scales · what becomes a theme setting

03 Custom embroidery · New York

Embroidery Studio Plus

The owner's needle-and-heart mark, redrawn as clean vector and set in five colourways; then twelve hero studies to find where it lives on the page.

  • Logo study
  • Vector conversion
  • Colourways
  • Design tokens
  • 12 hero studies
  1. Hero study A: Monogram cutA Monogram cut
  2. Hero study B: Thread wallB Thread wall
  3. Hero study C: WordmarkC Wordmark
  4. Hero study D: ESP roundelD ESP roundel
  5. Hero study E: Light roundelE Light roundel
  6. Hero study F: Light discF Light disc
  7. Hero study G: Crowned roundelG Crowned roundel
  8. Hero study H: Mark on creamH Mark on cream
  9. Hero study I: Threading markI Threading mark
  10. Hero study J: Stitched on clothJ Stitched on cloth
  11. Hero study K: Disc on linenK Disc on linen
  12. Hero study L: Threading on linenL Threading on linen
DWG
LL-019.03
Title
Brand · Embroidery Studio Plus
Rev
9c732bc
Date
2026-10-08
Scale
NTS
Drn / Chk
Rob
Six name and design directions for the real estate company: Avenue, North, Harbor, Terrace, Summit and Vantage
Six directions · a name and a first screen for each

04 Real estate · Staten Island & Brooklyn

Prestige Real Estate

Naming came first: six names, each drawn as a first screen so the choice was between real things, not words on a list.

What we did

  • Naming report
  • Six directions
  • Site
See the site →
DWG
LL-019.04
Title
Brand · Prestige Real Estate
Rev
9c732bc
Date
2026-10-08
Scale
NTS
Drn / Chk
Rob

= Shown with permission

Real client identity work, from the files delivered to each client. Directions that weren't chosen are shown where the client agreed.

Text the developer